Hillary Clinton Advertises on Hallmark Channel

And now, the post wherein I undermine whatever credibility I might have left by admitting that I watch the Hallmark Channel:

Yes, from midnight to 2AM central time each night, I allow the soothing action sequences and overt Republican undertones of the mediocre show Walker, Texas Ranger to lull me to sleep. It’s a guilty pleasure of mine, but it usually does the trick.

That is, until tonight, when, after finishing up drinks with a fellow member of the liberal blog mafia and then tearing myself away from the breaking news coverage of the mine-disaster-rescue-disaster, I flipped to the Hallmark Channel for my favorite show only to find one former First Lady smiling back at me in Chuck Norris’s place. At that moment where I needed Chuck Norris’s bearded Christian archetype to comfort me the most, I was left wanting. Dare I say it,

I FELT INVISIBLE.

I am not used to seeing political commercials on the Hallmark Channel, and I watch it pretty much every night. That Sen. Clinton is advertising there says something important: not merely that Hillary hearts Ranger Walker almost as much as I do, but that the Clinton campaign made a cable ad buy targeting a different set of voters than the other campaigns are targeting. And their buy probably wasn’t just for Walker, it was probably for the whole Hallmark Channel.

Who watches the Hallmark Channel? Women: housewives, soccer moms, single women, religious or spiritual women, and old women. It is a phenomenal place to reach precisely the demographic the Clinton campaign wants to reach.

But wait — shouldn’t the other campaigns be competing for this demographic, too? How long before Hillary Clinton has to compete with Obama’s Larry Tribe or Richardson’s Office Space parody for those valuable three minutes between action sequences of Ranger-style kung fu?

Maybe it’ll be even easier to fall asleep during Walker now.